BABU – Maternity Wear. Katy Ellis launched her range of contemporary maternity wear in May 2004, which is dedicated to providing pregnant women with high quality clothing without compromising style. The company was initially started with a loan from the Princes Trust, with whom Katy won ‘Young Achiever’ in March 2005, and has recently expanded her range following a loan from CWRT. Babu T shirts have been purchased by customers all over the world from the online boutique www.lovebabu.com and the brand has a growing number of wholesale accounts both in the UK and overseas