Serving Coventry, Warwickshire & the Midlands


Where Your Passion, Plan & Potential
All Count

Business finance of up to £250,000 with a personalised, no hassle process that won’t damage your credit score. Serving Coventry, Warwickshire & the Midlands.

Quick Eligibility Check

For up to £250,000

£ 0 m+

Loaned to Local Businesses

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Businesses Supported

0 /7

AI Support Available

Find the Right Loan For You

We offer three flexible loan products designed to support businesses at every stage of their journey.

Start Up Loan

Up to £25,000

Business Loan

£25,001 – £250,000

Asset Loan

£25,001 – £150,000 + Grant

Not Sure If You Qualify?

Our eligibility checker takes just 2 minutes and won’t affect your credit score. Get an indication of which loan products you may qualify for, with no obligation.

That's the CWRT Approach

A fairer, personal approach to business lending. Every application is assessed by a real person, not an algorithm.

Community Impact

As a CDFI, we exist to support businesses that create positive social and economic impact in the Midlands.

Dedicated Loans Officer

Every applicant is assigned a personal Loans Officer who guides you through the entire process.

No Algorithm Used

We look at your passion, plan, and potential, not just the numbers. Real people make real decisions.

Success Stories

Hear from businesses we’ve helped to start, grow, and thrive across the Midlands.

A faster, personal approach to business lending. Every application is assessed by a real person, not an algorithm.

“Our loan with CWRT has allowed us to invest deeply in our practice modality—strengthening the foundations of our therapeutic and educational approach. The support we have received has enabled us to invest in our people, infrastructure and systems. As a result, Aspire and Thrive is now a well-resourced, fit-for-purpose organisation.”

Dave Hughes
Aspire & Thrive

“During our loan application with CWRT they did their best to ensure the loan application was as painless as possible. They totally understood our SME pain points. CWRT have now enabled us to focus 100% on client growth in our exciting sector.”

Jon Love
Vantage UAV

“Honestly, it was a breath of fresh air speaking with someone who not only understands how to plan and develop a gym properly, but also has the business insight to help bring those plans to life in a structured way.”

Tamara Tirzite
Capital Gym

NEW FEATURE

24/7 AI Powered Support

Our AI assistant is available around the clock to answer your questions, help you understand our loan products, and guide you through the eligibility process. No waiting, no office hours, just instant, helpful support.

Try it now — click the chat icon in the bottom-right corner.

Frequently Asked Questions

Got questions? We’ve got answers. If you can’t find what you’re looking for, our AI assistant or team are always happy to help.

Potential Customers

Will applying affect my credit score?

No. Our initial assessment is a soft check that won’t impact your credit score. We only perform a full credit check if you proceed to a formal application and we’ll always let you know before that happens.

Our eligibility check takes just 2 minutes online. Once you submit an enquiry, it will be initially assessed and if we can help, you’ll be assigned a dedicated Loans Officer who will guide you through the process. Most decisions are made within 2–4 weeks.

We primarily support businesses across the Midlands, including Coventry, Warwickshire, Birmingham, Solihull, Wolverhampton, Walsall, Dudley, Sandwell, Leicester, Leicestershire, Derby, Derbyshire, Nottingham, Nottinghamshire, Northampton, Northamptonshire, Lincoln,

Lincolnshire, Rugby, Nuneaton, Bedworth, Leamington Spa, Warwick, Kenilworth, Stratford-upon-Avon, Hinckley, Tamworth, Burton upon Trent and Lichfield. We can also support further afield subject to application criteria.

No. Our initial assessment is a soft check that won’t impact your credit score. We only perform a full credit check if you proceed to a formal application and we’ll always let you know before that happens.

A business plan helps strengthen your application, but it’s not always required at the initial stage. Your Loans Officer can advise you on what’s needed and even help you develop your plan if necessary. We also have additional material in the resources section.

Absolutely! You can call us on 024 7655 1777 during office hours, OR use our AI assistant 24/7 for instant answers, submit an enquiry and we’ll call you back at a time that suits you.

We’re a Community Development Finance Institution (CDFI). That means every application is assessed by a real person, not an algorithm. We look at your passion, plan and potential, not just the numbers.

Existing Customers

What can I use the customer portal for?

Our customer portal allows you to access your account/s, related services, and tools we make available (such as controls you set on how you want to use your account).

If someone else tries to access, or has accessed, your account/s through the customer portal without your permission you must contact us as soon as possible.

You can end this agreement and deregister from the customer portal at any time. Your right to use our customer portal will end automatically. If you do this, and you were receiving statements, documents, and correspondence from us through the customer portal, we’ll send you these on paper again.

You may find it easiest to contact us by email. However you can also write to us with the details of your complaint, or telephone us.

Proudly Serving the Midlands

Our eligibility checker takes just 2 minutes and won’t affect your credit score. Get an indication of which loan products you may qualify for, with no obligation.