Serving Coventry, Warwickshire & the Midlands

Resources

Explore our practical guides, specialist support and information to help you make confident decisions for your business.

Guidance for every stage of your business journey

Whether you are preparing to start, developing your business or looking for extra support, these resources are here to help you explore your options and plan your next step.

Making Business Finance Work For You

A practical CWRT guide to help you understand the role business finance can play and prepare for conversations about funding.

Opens the PDF guide in a new tab.

Start Up Loans Mentoring

Eligible Start Up Loans borrowers can explore Post Loan Support, including mentoring, on-demand business resources and webinars, through the programme website.

Opens the Start Up Loans Mentoring website in a new tab.

Money Worries

We understand that circumstances can change during the term of your loan, and you may sometimes find it difficult to keep up with your repayments.

Please do not hesitate to contact us

How To Test Your Business Idea

Learn how to test demand, understand your market and validate your idea before investing significant time or money.

Learn how to make Business Finance work for you

How to Write a Business Plan

Turn your business idea into a clear, realistic plan that supports your goals, growth and funding needs.

Learn how to write a clear and effective business plan

How to Choose the Right Business Structure

Understand the main business structures and the key factors to consider when choosing the right one for your plans.

Learn how to write a clear and effective structure for your business

How to Find and Understand Your Ideal Customers

Identify who your ideal customers are, what they need and how your business can reach and serve them effectively.

Learn how to prepare your business to find its ideal customers

How to Explain Why Customers Should Choose You

Create a clear proposition that explains what you do, who you help and why your offer is valuable to customers.

Learn how to prepare your business for finance

How to Manage Cash Flow and Keep Your Business Healthy

Understand, forecast and manage your cash flow to keep your business financially healthy and prepared for challenges.

Learn how to manage cash flow in your business

How to Prepare Your Business for Finance

Get your business finance ready by understanding your funding needs, preparing key information and demonstrating how repayments will be made.

Learn how to prepare your business for finance

How to Build a Brand Customers Remember

Make your business clear, consistent and professional so customers recognise your value and feel confident choosing you.

Learn how to manage cash flow in your business

How to Create a Sales Plan That Generates Growth

Turn ambition into action with a practical sales plan for finding customers, winning business and measuring progress.

Learn how to prepare your business to find its ideal customers