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The Financial Fit

CWRT is one of the signatories for the Investing in Women Code and as a business with 100% of the senior management team being women, we are extremely passionate about closing the gender gap and therefore have created The Financially Fit (TFF).

Some statistics to digest...

  • 90% of female business owners make a maximum of £70,000 in revenue annually.

  • 20% of women say they would NEVER negotiate on cost, with 2.5 times more women saying needing to negotiate causes a great deal of apprehension.

  • 42% of women owned SME’s feel that cashflow forecasts are an obstacle to their success!



The Financial Fit is a project created to educate and empower women business owners to be more financially independent and savvy.  The programme provides business and financial support infrastructure specifically for women-owned businesses in Coventry and Warwickshire.


So, what’s on offer?

  • 5 online masterclasses hosted by industry experts and high profile guest speakers

  • Access to women led exclusive community and a facilitated peer to peer support network

  • Exclusive networking event with a chance to gain important business connections

  • Tailored interactive workbooks

  • A bespoke toolkit to help the modern woman in business gain confidence in handling her finances!

Through developing new financial skills, negotiation skills, new ways of working and improved business models, the delivery of women-targeted support provides further opportunities for facilitating cross-sector innovation and will drive the societal and environmental transformation to help accelerate the economic recovery. The programme has assisted women business owners to break down the barriers that prevent them from growing themselves and their business and had a variety of successes.

Key Information.​​

You must:

  • Have been trading for more than 2 years

  • Have at least 1 employee (but less that 10)

  • Have a business based in Coventry or Warwickshire

  • Be committed to attending the support programme


The Financial Fit is a funded project by Coventry and Warwickshire Reinvestment Trust.


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Unless otherwise stated, we are the owner or licensee of all intellectual property rights in all material on the website. Reproduction of any form of content, information, imagery or data from our website is prohibited without our prior written consent. The website exists to give you information about our products and services. We will endeavour to keep the information on our website up to date. You should not rely solely on the information on this website – if in doubt about our services, please call us on 024 76551 777, we will be more than happy to talk you through the available options.

We are authorised and regulated by the Financial Conduct Authority (FCA), our Reference Number is 743876. Our company house number is 05188971.

© Copyright CWRT 2024

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